The 8 Second Era
Ah no, what happened? We’ve lost 4 seconds, yep that is what the research is saying. That since 2000, the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
According to Sprinklr, every minute of every day there are:
- 1.3M pieces of content shared on Facebook
- 350K new tweets
- 100 hours of videos uploaded to YouTube
- 41K photos posted to Instagram
- 14 gigabytes of data generated on Pinterest
So, with all the competition for attention and distracted customers everywhere, is it possible to keep pace with the changes and grab a slice of success in this world of short attention spans?
Businesses need content in a noisy world to make you stand out and engage your customers. Your strategy should attract and inspire action from your target audiences so it is always good to get back to basics and remember what it is overall that you are looking to achieve.
A content strategy is essential, and like any other planning document can help if you are struggling to gain traction with your activities. A number of simple digital objectives that are SMART (specific, measurable achieveable, realistic and time bound) can help to provide direction and benchmarking information as your activities get underway.
A combined attack of blogs, videos, news releases, news articles, images, info graphics, facts, figures and research can help you to become a part of the niche within which your exist. You have an area of specialism, you know where your strengths lie so become an opinion former and thought leader, and shout about it relentlessly, using all of your social media and online channels, everyday.
We know you are busy and are asking yourself - so who is going to do this and what is it going to cost? Before you scope out a brief for specialist agency support, have a look around at the resources you already have to hand. Perhaps there are stand-out subject matter experts or amateur photographers in-house who are desperate to show off their hidden talents.
Content marketing is not a means to an end; it is an ongoing commitment that requires sustained effort and a constant focus on your overall strategy. If you would like to discuss how you can cut through the noise, contact us today.
Published on: 5th August 2015 by Steve