Looks Like the Back of a Bus!
According to research by TGI, over half the adult population has seen advertising on the side of a bus in the last week and 90% of people live within five minutes of a bus route.
For business owners or marketers, this is great news as it provides a form of outdoor media that produces proven return on investment. The Sigma Technology team was contacted by PSV Media, a leading bus advertising business, earlier this year when they were looking for advice on upgrading their online presence.
With more than a decade in the industry, and clients that include Santander, Specsavers and Tesco, it is not surprising that the business owes much of its success to an extensive network of happy customers and word of mouth recommendations.
However, with the proliferation of outdoor and digital media and competition increasing, an up-to-date and well-designed website is an essential tool to stand out from the crowd. With the vast range of targeting options they can offer, PSV Media required an online presence that would convey their ethos, and showcase the high profile campaigns that hit the roads every day and wow clients with bottom line benefits.
Although the business name did not change, securing an additional and new domain was the first step in the project. www.busadvertising.co.uk will help to attract a great volume of searches from businesses seeking this particular form of advertising.
Underlying simplicity with striking design was essential and the web development team worked alongside graphic design to create maximum impact. High-quality case studies with proven results and dynamic photography were also used to showcase advertising campaigns and illustrated how bus advertising clients across the region are already using the medium for maximum return.
The site, that has recently gone live, is easy to navigate on all mobile devices and computers and engages users with compelling results-based information before guiding them through the next steps. The website is also developed on our Multiverse Platform giving the client full control over all content. And yes, it does look like the back of a bus.
To discuss your online presence, contact us today.
Published on: 27th July 2015 by Steve Ingley