Pazzo Vero: An Audacious Fashion Website
Pazzo Vero is a start-up Fashion Designer business based in Liverpool. They contacted us to get a bespoke website to match the luxury products that they would like to sell, using our in-house ecommerce system. The main idea behind the business is to provide a website where both the customer and potential suppliers would be able to place their orders.
During the early days of the project, we had to establish a few key points with the client:
- Their Main Goal/Purpose for the website;
- To sell their product to their consumers and suppliers
- To advertise their products and raise awareness of their band
- How they want their website to come across;
- Bold and vivacious yet elegant with a premium feel
- Light, friendly and welcoming
The key point they wanted their users to take away once they have visited their website was a sense of luxury, and the reassurance that they are buying from a luxury brand. You can’t expect to be able to sell a luxury product if your website doesn’t provide a luxury look and feel.
Project Plan and Results
Our first job was to come up with a colour scheme that would work best for this type of website. Darkly-coloured websites generally aren’t as welcoming and look outdated much quicker than their lighter counterparts, so that helped us narrow down our selection. During the beginning the client requested us to use a combination of white and green, having most areas of the website white and decorate it with lime-green decals. However, it soon became apparent that the contrast between white and green was very harsh on the eyes. It was a mutual decision between us and the client to change the colour scheme to white and grey as these two colours complement each other and are aesthetically pleasing.
The rest of the website came almost naturally now that our focal-point was created. We were able to mould our in-house Content Management System, Multiverse, to suit the client’s specification and needs. The use of our eCommerce system allowed for us to seamlessly introduce new products to their website, have them priced quickly and allow the user to purchase them hassle-free. The final design was put on to our beta-testing servers and a link was given to the client, and we were ready to make any minor amendments and take feed-back on finished product and prepared to take notes on what we could have done differently and in what areas we could improve for the future. Just as we expected, they were happy with their bespoke eCommerce website. We were able to provide a bespoke design that they were happy with within the time-frame that they required. We have gained a lot of useful experience from working on this website as it has given us an insight on how the fashion industry need their websites tailored to suit them. In the past we have mainly created eCommerce sites suited to a smaller audience, rather than international.
If you're on the market for a website that meets your needs completely, then get in touch here.
Published on: 3rd August 2018 by Matt